EMILY PAYNTER
PHILADELPHIA BASED GRAPHIC DESIGNER
Hello, my name is Emily Paynter. As a creative in visual and interactive design, I focus on bringing brands to life through packaging, social media, and advertising.
COLLECTION
COLLECTION
AZURE
Azure is a raw denim brand aiming to produce denim clothing that is ethically sourced, eliminating worker exploitation and reducing the release of co2 in comparison to comparable brands. I chose to focus on denim for my project because it is one of the leading environmentally damaging sectors across the fashion industry, due to the water consumption needed for production as well as the harmful chemicals used for dyeing and finishing jeans.
ARUGA
Aruga embraces sustainability by creating packaging that is both biodegradable and reusable, reducing its environmental footprint. The design incorporates eco-friendly materials such as glass, hemp, bagasse, aluminum, mushroom, and PLA, chosen for their durability and minimal waste impact. Every detail was chosen to protect products while reinforcing Aruga’s commitment to a more sustainable future.
SFIZIO
Sfizio Zero Bar offers a sophisticated alternative to the traditional nightlife scene, creating a vibrant social space where connection thrives, no alcohol required. Designed as a third space, it caters to those who choose to refrain from drinking while still embracing the energy and ambiance of a night out. The bar’s signature mocktails transform classic soft drinks into refined creations, while optional kava extract provides a natural boost for relaxation and enhanced mood. Sfizio is a reimagined experience where inclusivity, flavor, and atmosphere come together seamlessly.
DILLADELPHIA
The concept of ‘Dilladelphia’ is Philadelphia’s pickle festival reimagined. From hands-on pickling workshops where you can create your own unique flavors to The World’s Biggest Pickle attraction, there’s something for every pickle enthusiast. Sip on pickle-infused beers and cocktails at the Pickle Beer Garden, browse briny merchandise, and enjoy live music and entertainment that keeps the energy high. Dilladelphia is where Philly’s love for bold flavors comes to life.
wOMEN’S RUGBY WORLD CUP
The Women's Rugby World Cup is the premier international championship for women's rugby union, organized by World Rugby. My goal was to redesign the current 2025 Women’s World Cup in order to broaden appeal to the global audience while attracting new commercial partnerships through an eye-catching color palette and national symbolism. Through my brand refresh, I aimed to enhance marketability and revitalize fan engagement.
FANTA WWF CAMPAIGN
The guidelines of the Fanta campaign was to market to teens in a series of three advertisements. The direction I chose to go in was environmentalism because that age group has taken a big interest in environmental activism over the past couple of years. The idea behind the campaign was that Fanta would partner with the WWF and release limited edition cans with illustrations of the top endangered species. A portion of proceeds from the limited edition cans would go towards the WWF’s conservation efforts.
Vlo
VLO Gin was a part of an alcohol packaging sprint. VLO is the abbreviation for ‘Verfijnde Lekkere Ontsnapping’ meaning ‘Refined Tasty Escape’ in Dutch, deriving from its origin in the Netherlands.