ARUGA ZERO WASTE GROCERY STORE
FALL 2025
BACKGROUND
Aruga embraces sustainability by creating packaging that is both biodegradable and reusable, reducing its environmental footprint. The design incorporates eco-friendly materials such as glass, hemp, bagasse, aluminum, mushroom, and PLA, chosen for their durability and minimal waste impact. Every detail was chosen to protect products while reinforcing Aruga’s commitment to a more sustainable future.
OBJECTIVES
Functionality & Preservation – Design packaging that effectively protects and preserves products while maintaining usability and convenience for consumers.
Brand Alignment – Reinforce Aruga’s commitment to sustainability through visual and material choices that reflect its eco-conscious values.
Aesthetic & Market Appeal – Develop a design that is both visually compelling and competitive in the sustainable packaging market.
