Women's Rugby World Cup _
Women's Rugby World Cup _
“Rugby fans will be filled with a sense of pride and an increase in identity. This will increase the levels of excitement, anticipation, and engagement, which will help spread word of the event to the general public.”
OBJECTIVES
Enhancing Marketability: Broaden appeal to global audiences while attracting new commercial partnerships.
Revitalizing Fan Engagement: Energize fans across digital platforms, merchandise, and interactive experiences.
Improving Brand Perception: Modernize the logo with a simple yet powerful design that reflects the tournament's strength and prestige.
Celebrating Cultural Identity: Incorporate symbols from England and the oak tree to honor the host nation's heritage and global diversity.
Empowering Women and Young Athletes: Inspires pride and empowerment among women and the next generation of rugby players.
