Enhancing Marketability: Broaden appeal to global audiences while attracting new commercial partnerships.

Revitalizing Fan Engagement: Energize fans across digital platforms, merchandise, and interactive experiences.

Improving Brand Perception: Modernize the logo with a simple yet powerful design that reflects the tournament's strength and prestige.

Celebrating Cultural Identity: Incorporate symbols from England and the oak tree to honor the host nation's heritage and global diversity.

Empowering Women and Young Athletes: Inspires pride and empowerment among women and the next generation of rugby players.