Sfizio Zero-Proof Bar
Sfizio Zero-Proof Bar
Step into a nightlife experience where the energy flows, but the alcohol doesn’t.
Color Formula.
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Green + Yellow
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Orange + Yellow
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Pink + Red
Style Tile
Style Tile
LOGO PROCESS
My vision was to create a type-based primary logo paired with an icon-based secondary logo, both reflecting the space's sophisticated yet playful mood. Inspired by drink garnishes, I noticed the inner shape of the ‘O’ in my chosen font resembled an olive, perfect for a bar. This led to incorporating an olive and pit in both logos, with the secondary version featuring a skewer for added distinction.
Objectives
Reducing Stigma Around Alcohol-Free Choices
Providing an Inclusive ‘Third’ Space
Crafting Elevated Beverage Experiences
Promoting Health & Wellness
deliverables
Logo Design
Brand Style Guide
Mocktail Menu Design
Branded Packaging
Environmental Branding
Social Media Advertisements
